Today everyone likes social media apps as a lot of people are addicted to share photos and videos on these platforms. Nowadays the most trending social media platform is Instagram. Clicking selfies at every moment has become an essential part of our life. A photo and video-sharing app like Instagram takes social media apps to the next level. It allows users to take real-time pictures and videos, and share them on different social networking platforms like Facebook and Twitter. 

Launched in October 2010, Instagram set a new benchmark in the world of social media and also become the largest growing social media platform. Instagram was developed by Kevin Systrom and Mike Krieger in San Francisco. Within just two months after its launch, it registered one million active users. In April 2012 Facebook acquired Instagram for approximately $1 billion. 

According to Statista, Instagram has reached 1 billion monthly active users at the end of June 2018 and expected to cross 2 billion active users by 2023.  So as to start your social app business, you have to search for masters in this area. Before going for Instagram like Mobile app development you need to clear about the development strategies.

Core Features and Functionalities of Photo & Video Sharing App Like Instagram:

If you are interested in creating a social media app like Instagram than you should be aware of important features and functionalities provided in the app:

User Application Features

1. 
   Authorization 

Allow the new user to sign up into the app in different ways including email, mobile phone, and social networks like Facebook. 

2. Create and Edit Profile

The next feature we have to provide while making the Instagram like clone app is to editing their profile where they can change their personal details, profile picture and also creating and editing profile so that users can start sharing their photos and videos.

3. Upload Photos and Videos

The next big step is to start with implementing the photo and video upload feature which allow users to be able to upload photos & videos directly from the library or by using their smartphone’s camera. 

4. Search 

This feature enables users to search for new friends, relatives by simply using their name. 

5. Geo Location

Geolocation is the dynamic features in all social media apps nowadays. It allows the user to share a place where a photo or video was taken. 

Also Read: How Much Does it Cost to Create Music App like TikTok & Musical.ly

6. Connecting with other Social Media Accounts

Integrate with other social media platforms like Facebook, Twitter, and WhatsApp in the app which enables users to share their photos and videos with friends and relatives.

7. Direct Messaging

This feature allows the user to send direct text messages and photos to their followers and friends.

8. Push Notification

It allows a user to get real-time notifications whenever the new version or feature in the app will be launched. 

Admin Panel (Backend Panel) 

1. Dashboard
2. Manage Users
3. Manage reported posts
4. Comments/Replies Management
5. Reported User Management

Required Development Team Structure: 

1. UI/UX Designers
2. Android and iOS Developer
3. Front and Back-End Developers
4. QA Expert
5. Database Expert
6. Product Manager
7. Marketing and Sales Team
8. Delivery Manager

Reasons to Adopt Instagram as a Marketing Tool

Instagram is undoubtedly one of the most important social networking channels around and also the most significant tool of marketing. It is a proven social media platform that helps many small and big business by which they engage their current customers and attract new ones, by creating 15 Seconds short video for Brand promotion and also go live on IGTV to build a strong brand image with new consumers.

Here are some steps to turn Instagram into Marketing Tool to convert your Business into Brand:

1. Use hashtags to boost brand awareness
2. Stick To your story and strengthen your brand image
3. Interact regularly and freely with your audience
4. Share customer-generated content
5. Encourage your brand with location tags
6. Advertise more highly-targeted audience

If you are interested in creating a social media app similar to Instagram, Mobiweb Technologies have expertise in providing customized photo & video sharing App Like Instagram which leads to simplifying the user experience. Contact us by visiting our official website.