Seeing the rapid growth of the online gambling industry, many entrepreneurs have been in a quest to start their own online sports betting platforms. Of course, it is a wise decision. But, have you ever thought of competition emerging in this area? Yes, the competition in the sports betting industry is also increasing rapidly. Therefore, before stepping into this market, you must find answers to important questions like, how can your business do better than the competitors? How can you outperform? How can you acquire more customers than the competitors?
Once you get answers to these you will surely be successful with your sports betting app. Let’s simplify your journey a bit. Here we have listed some most impactful strategies you can implement for acquiring more customers or punters for your sports betting app.
Social Media Marketing
Social media has become an integral part of marketing campaigns for many businesses, be it small or large scale. Besides entertainment, people use social media platforms to discover and buy different products or services. So, if your sports betting app doesn’t have a presence on social media channels you might be missing out on something massive.
By creating profiles on various platforms and regularly posting videos, pictures, live videos, and stories representing your sports betting app you reach and attract a relevant audience. With features like call to action buttons, direct messaging, etc. you can generate more leads and conversions.
Invite and Earn Program
Referral marketing is one of the popular marketing and user acquisition strategies, especially for app-based businesses. You can include a refer and earn program into your sports betting application to encourage current users to invite other sports betting enthusiasts or their friends to use your app. On their successful referral, you can offer incentives or bonuses to these existing users. This you not only acquire new punters but also ensure retention and engagement of existing ones.
Advertising is one of the conventional user acquisition strategies almost every business opts for. However, as this is a digital area, you have to implement digital advertising strategies like PPC. Pay Per Click is a cost-effective advertising method helping you attract a target audience without spending money and time unnecessarily. Also, PPC ads are fully customizable, which means you have complete control over the campaign. The traffic or outcomes you get through the ads can be tracked and measured easily. With PPC advertising you can showcase brief ads and even videos representing your sports betting app.
Embrace Modern Technologies
Customers love to try products or services that are powered by ultra-modern technologies. Therefore, if you wish to attract and engage more punters on your sports betting app, you must embrace advanced technologies like cryptocurrency, blockchain, voice-betting, etc.
Integration of Cryptocurrency payment into your betting app will make transactions more secure and fast. And this is what punters mostly look out into a sports betting platform. Also, a voice-assistant technology, allows punters to place bets with their voice. Overall, all such advanced technologies enhance players’ betting experience. Also, it gains you a competitive advantage as hardly any of your competitors might have done so.
Offer Exciting Bonuses and Rewards
When it comes to gaming or online gambling, players always seek a platform offering excellent bonuses or rewards. Owing to this, many sports betting app owners have started offering sign-up bonuses and loyalty rewards to the punters.
By adding a good loyalty or reward program to your app, you can gain a lot of customers and make them loyal to your brand. When the sports betting enthusiasts get to know about sign-up bonuses or rewards you are offering, they will consider giving a try to your app. Also, having bonuses or loyalty points assigned to their profiles will encourage them to return to the app frequently.
Email marketing is another best cost-effective user acquisition strategy you can consider for your sports betting app. All you need to do is prepare a list of potential customers who are interested in sports betting. And then send them emails about the latest updates in the sports betting area, new features or offers provided by your app, and many other things that might encourage them to use your app.
As people tend to check their email quite frequently in a day, there are high chances that you will get noticed by your potential customers through email. However, ensure that your emails are not completely promotional. Make sure the email looks useful and informative to the users. Also, ensure you don’t send too many emails in a day, as it may irritate users and decrease your brand credibility.
Influencer marketing proves to be an effective customer acquisition strategy, as people admire and follow the people who are popular on social media. In this strategy, you have to select a popular personality, having a good number of followers on various social media channels and a strong influence on your target audience. The influencer will promote your sports betting app in different ways on social media. This way, you will acquire your target customers and increase your brand awareness to a great extent.
Influencers can be of different types, such as bloggers, Instagram celebrities, and more. You need to make a wise selection by keeping your requirements and goals in mind.
Hire an Industry Experts for a Successful Sports Betting App
You have to implement some of the above strategies during the app development process, while some can be implemented after your app launch. It is advisable to hire a sports betting app development company that can provide you with an end-to-end solution to build your app and make it successful.
Mobiweb Technologies is one of the renowned companies specializing in online sports betting software that you can opt for. We aim to assist clients in the online sports industry to achieve their significant business goals by delivering top-tier solutions. We have a team of professionals with in-depth knowledge of the online sports betting market. From app development to launch to marketing, we can assist with everything required to be successful with your sports betting app idea.