Sep 15 2020

Top 5 Social Media App Development Strategies 2020

Posted by Arnika Gupta

Developing a social media app has become a trend these days as its power is growing exceptionally. With the boom in the social media application market, you have immense opportunities as an entrepreneur and should not miss the chance to be part of this fast-growing market. 

There are several new opportunities and ideas in 2020 and beyond which can be turned into excellent social network apps. One can easily and quickly revolutionize the idea into digital reality with the rapid development of innovative technology. 

Keep reading this blog if you are looking for strategies to include in your social media app development. Adding some unique features in the social media application is not a necessity but they are trending and should be a part of your strategy. The trending features which are must to have in your social media application are:

Face and AR Filters: 

The face and AR filters are fun to have in an application, everyone has smiled and laughed at some funny face filters. These AR features are incorporated by Snapchat and Instagram which make them enjoyable to use. 

Psychology Fused Features: 

Influencing the audience by understanding their psychology creates a greater impact on them. Researching into this segment helps in creating a useful social media app. These features show the user the things they are genuinely interested in and this makes it even more addictive.  

Multi-language Support: 

Social network app development needs to rise above the language barriers to reach an international audience. A bit of market research will help in understanding the need for language support to attract users. For example, 49% of Twitter users select a language that isn’t English.

Chatbots and Artificial Intelligence: 

The need for Artificial Intelligence and chatbots in an application is still there and will continue to grow. They are quite popular in the landscape of social media as it enhances interaction with the user. 

Transient Content: 

Transient content means that it disappears after a certain time like in 24-hours. It stays live on the application for some time and vanishes after a limited time. You can experience this feature with Instagram and Snapchat.

Read More: How Much Does It Cost to Develop a Photo Sharing App like Instagram

Steps to Create an Exceptional Social Media Application 

The development of social media apps can be challenging and fun. You just need to follow a systematic approach along with your social media app idea. The steps to be followed are:

  1. Knowing the market and yourself
  2. Formulation of strategy
  3. Designing workflows for social network app development (Sketching and wireframing, Prototyping and Design App Skins)
  4. MVP development and QA
  5. Publishing and marketing the application
  6. Technical support and maintenance

Final Words

Creating a social media app is not an easy task but with great ideas, experience and a proficient team of social media makers can make the project successful. A social media app development company will help an entrepreneur to reach his business goals and bring in true and loyal users. Above mentioned were some of the trending features which will prevail in the social media landscape in 2020 and beyond. Stay ahead of the competitors by leveraging these trends, this will help you grow in the competitive and dynamic space of social media. 

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