The eSports industry is expanding each year. In 2021, the worldwide eSports market size was 1.08 billion USD, which is around a 50% increment from the previous year. Yes, it is a lucrative and huge industry. However, it is competitive as well. And we can’t overlook this fact. It is important to keep the growing market competition in mind when starting an eSports business. It is important to be careful with your every decision and effort to make the most out of your investment in the eSports app development. For adequate success, you must develop and launch an innovative yet powerful eSports app capable of outperforming. To make this possible you must focus on every aspect throughout the development process. What’s more important is to understand and avoid some common mistakes that may act as a hindrance to your success. This blog post highlights five such usual mistakes you must avoid when developing an eSports app to smoothen your journey and attain the desired success.
Not Researching the Market Carefully
An eSports app can build your brand recognition and generate enormous revenue, but only when it gets maximum downloads and is used regularly. And this will happen when your eSports app offers a unique and enhanced experience. The app should meet the increased demands of users. Therefore, thorough research on your audience is essential. Besides the target audience, you must also research other aspects like competitors, emerging trends, competitors’ marketing strategies, and more. This thorough research will assist you in building a robust, unique, and engaging eSports app that can provide more value to the users and get you a competitive edge.
Not Leveraging Latest Technology Trends
Staying up-to-date with the emerging technology trends and implementing the same helps you stay ahead in the competition and get a better user engagement rate. If you are not leveraging the emerging technologies, you might be losing a considerable portion of success. Technologies like AR/VR, Cryptocurrency, Blockchain, and more prove to be excellent weapons for beating the competition in the eSports market.
By offering AR/VR-powered eSports games you can take the gaming experience to the next level and get a massive user retention rate. You can also facilitate players to use Cryptocurrency for making payments on your eSports app. Moreover, with the help of streaming technology, you can enable players to watch live eSports matches on the same app.
Designing Complicated UI/UX
To get maximum user engagement and retention rate, your eSports app must be able to capture users‘ attention in the first few seconds only. This doesn’t mean you have to pour all the creativity and create something different. Of course, the interface design should be attractive. But, it should also be intuitive and user-friendly. Using too many complicated or new design elements may confuse users and make them leave the app. Try avoiding unnecessary images, buttons, and icons to ensure less complexity for users. Focus on creating a simple yet engaging interface using familiar designs so that new users become comfortable with your app much more quickly. The navigation menu should be clear and simple but should also match the app’s functionality. Moreover, you have to choose the color scheme wisely to make your eSports platform eye-catchy.
It is also important to follow platform-specific guidelines, such as “Human Interface Guidelines” for iOS and Material Design guidelines for Android.
Failing to Test Exhaustively
Launching your eSports app without testing it thoroughly can lead to failure. You can’t afford to overlook the QA step during the eSports app development process. Also, it is not adequate to get apps tested by the developers only. You must appoint dedicated QA professionals for beta testing your eSports app. Make sure all the app features, classes, and modules are tested individually and carefully. Also, perform functional testing to ensure smooth performance and UI/UX testing for better user engagement. Other testing strategies like regression, usability, security, and more can also prove to be effective for your eSports app. Such adequate app testing helps you detect and resolve problems early enough and avoid future stumbling blocks in your success path.
Developing an eSports App for Single Platform
Companies or entrepreneurs often decide to build an eSports app for one of the popular platforms. Of course, this is a wise decision from the budget and maintenance perspective. However, they lose a significant number of users using other platforms. If you want to gain immense success in our eSports business, you must build an app for multiple platforms. To make this cost-effective, consider using a cross-platform app development technique. A cross-platform solution will save much of your money while also letting you publish the app on both iOS and Android platforms. Also, you can easily add new features to both app versions.
However, you need to consider design guidelines and certain differences when designing an app UI/UX for both platforms. For example, Apple devices don’t have physical navigation buttons like Android devices, thus you must optimize the navigation for both.
Develop a Flawless eSports Application with Experts at Mobiweb Team
By avoiding all the above mistakes, you can ensure better player engagement and retention rates for your eSports app. Also, you build a strong presence in the eSports market. But, make sure to seek assistance from industry experts who are familiar with the above mistakes and help you develop a flawless, high-performing app. Mobiweb Technologies is one of the experienced eSports app development companies. We will prove to be the best development partner for your eSports project by providing you with end-to-end solutions and assistance.